Opportunity Knocks Once
Our world-class communications firm is always on the edge of emerging technologies.

About the Ventana Group

The Ventana Group knows what it takes to build brand credibility, leadership identity and generate solid leads in a modern social world where disruption is mandatory. We provide the vision, clarity and insight needed to help you quickly expand your window of opportunity to reach new audiences.

From messaging platform ideation and content creation, to influencer relations and customer/partner engagement, Wwe provide the vision, clarity and insight needed to help you quickly expand your window of opportunity to reach new audiences.

Our visionary marketing and communications team doubles as digital/social strategists and experts in lead generation. Our widely tested and proven approach to Advocacy Marketing approach ensures connection and collaboration with independent influencers and the right experts to help you cost-effectively generate inbound leads, expand your channel network while providing the picture-perfect view of the solutions and value you deliver to your customers.

We ensure your content and messages are marketed across multiple digital and social channels to maximize exposure, and accelerate brand authority, lead generation, and SEO. We also assist our clients with global messaging and PR to ensure proper management across geographies and avoid message dilution.

Whether through thought leadership articles, surveys, infographics, or other forms of education, content marketing and PR, we know exactly how to attract prospects and leverage your current customers, partners, and third-party advocates to grow your company to the next level.

Launched in 2005, Ventana Group is headquartered in Washington, DC with additional offices in Silicon Valley, CA; Austin, TX; and Boston, MA. Our senior executive team brings 100+ years of combined expertise in the tech domain, including storage, mobile/wireless, cloud/virtualization, enterprise software, and security.

Executive Team

Sabrina Sanchez, CEO and Founder

Sabrina has more than 25 years of technology, marketing and communications experience, having worked with over 100 leading storage, cloud and virtualization companies in both the private and public sectors. As CEO, she is responsible for the company’s vision, business development, and overall client satisfaction. In 2010, she co-founded the Ventana New Media Engine, the industry’s first SEO-powered publishing solution that delivers an integrated social media marketing platform. Prior to Ventana, Sabrina spent the first part of her career at Hewlett Packard as an IT Manager and was responsible for the roll out of SAP across global procurement operations. Sabrina received her bachelor of arts degree in Business Management at Saint Mary’s College. She loves hanging out with her family at their casita in Puerto Vallarta and riding her quarter horse Lad around the Virginia countryside.

Joe Austin, Vice President

Joe joined Ventana Public Relations in 2006 and has more than 15 years experience in high-tech strategic communications for both startups and billion-dollar enterprises. He is a seasoned communications pro whose specialties include communications strategy, corporate and product positioning, launch planning and execution, anti-competitive strategies and content marketing. Joe’s domain expertise is heavy in storage, security, virtualization and cloud technologies. He has a significant background supporting initiatives in the channel and managed services space. Joe developed the Ventana New Media Engine, an SEO-powered content marketing platform, to support brand awareness, web-based lead generation and social community building for Ventana clients. Joe received his bachelor of science degree from UCLA and enjoys outdoor activities with his family.

Denise Nelson, Vice President

Denise’s blend of PR, marketing and technology expertise spans more than 20 years in both business-to-business and consumer markets. She joined Ventana in 2006, and is responsible for client services and account management, marketing, and operations. Denise has worked with senior marketing executives and CEOs of high tech companies on communications strategy and planning, message development, competitive and thought leadership initiatives, and numerous company/product launches. She’s orchestrated PR and marketing campaigns for companies across mobile computing/wireless, information management, cloud/virtualization, and enterprise software technologies. Denise has a bachelor of arts degree in Communications from the University of California, Santa Barbara. Out of the office, she can be found hiking, enjoying jazz or classical music, cooking vegan meals, or spending time with her husband, two daughters, two Dalmatians, and two cats.